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Mark Kaplan, Chairman | Great Wraps
How to Assess Franchise Opportunities
With all the business opportunities out there, franchising remains the best path to owning your own business. But you really need to understand how to assess the opportunity, or you might wind up working for the Franchisor instead of yourself. I’m happy to help you do that.
Mark Kaplan has a BS in Finance from The Wharton School, and an MBA from NYU in Strategic Marketing. After a short stint in Banking on Wall Street, he started his Marketing Career at Colgate Palmolive as the Assistant Brand Manager on Palmolive Dishwashing Liquid. He then joined Nabisco Brands, as the Brand Manager on Baby Ruth Candy Bars, and was later promoted to Senior Brand Manager on Wheat Thins Crackers. He then joined The Coca Cola Company here in Atlanta as the Senior Brand Manager on Sprite and Diet Sprite. During Mark’s tenure on the Brand, Sprite overtook 7UP as the #1 Lemon Lime in the Country. In 1989, Mark and his partner acquired Gyro Wrap, and set out to develop this small, local food concept into a national franchised-chain of Hot Wrapped Sandwiches. They renamed the Brand “Great Wraps” in the mid 90’s, expanded the Concept to offer a variety of tasty/healthy Wrapped Sandwiches, and are approaching their 80th store. Great Wraps has recently developed the most cutting-edge, “greenest” cooking platform in the industry that enables them to serve their Hot Wrapped Sandwiches, Cheesesteaks, Fries and Full Breakfast with no grill, no frying and no hood. This proprietary operation results in even tastier, hot food…..but is now far less caloric and fattening than competition. This superior operation now enables Great Wraps to expand from the Shopping Mall sector to capitalize on smaller spaces in the College, Airport and Military sectors. The future is indeed bright for Great Wraps!
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