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Branding You and Your Business

Marketing isn’t something you do, it is something you are.  Every moment offers everyone an opportunity to market his or her “brand” to the world, whether that world is made up of one individual in a relationship of two or millions of potential consumers of a product or service.  Each of us has to decide how we want our individual “brand” to be presented, and we have to commit to that brand presentation, a.k.a. “Marketing,” wholly and completely in every moment.

Our expert panel on branding and marketing on Renegade Radio this week are:

If you missed it LIVE, listen to the show replay located at the top of this page.

Renegade Radio is every Thursday at 12:00 noon

Right here on Business RadioX!


Improving Your Cell Phone Signal Strength

Even in today’s advanced technological world, achieving full signal strength for your wireless devices can be an aggravating task.  Until now!  The founder of the Atlanta based Wi-Ex, Michael Rodgers joined us today on Renegade Radio to talk about how to boost your cell phone signal strength in your home, office and car.

Founded in 2002, Wi-Ex® develops, manufactures and distributes zBoost®, a line of cell phone signal boosters for the home, office or car.  The zBoost product line will Extend Cell Zones® for users by improving signal strength for better voice and data transmission while maintaining the integrity of the carriers’ networks using patented technology.  In early 2006, Wi-Ex was recognized as one of Georgia’s top 10 Innovative Companies.  They were selected by the 2007 and 2010 International Consumer Electronics Show (CES®) as a Design and Engineering Awards honoree and a finalist for the CTIA Emerging Technologies (E-Tech) Award at CTIA WIRELESS 2007 and 2010 for the Hardware – Mobile Accessory category.

To learn how to boost your cell signal, contact:

Michael Rodgers, Founder and CTO

(770)  239-5475


Jeffrey Plucker: Author of The Sport of Selling: Highlight Reel

Jeffrey Plucker has pitched over 100,000 customers and businesses, working with smaller organizations as well as Fortune 500 companies, domestically and internationally.  He is the author of The Sport of Selling: Highlight Reel, his first book that takes the lessons and knowledge of sports and translates them to business to help improve your bottom line.

Jeff, learned how to market through the internet working for one of the top internet marketing companiesin the nation, consults businesses on their internet presence and web marketing. Having a deep understanding ofhow the search engines work and what it really takes to rank on the web, he has helped many companies turn theirwebsites from a necessary cost to a form of revenue generation.
Over his career Jeff has managed, trained and motivated thousands of sales reps, often turning poorperformers into leaders. He learned very quickly that a strong work ethic, great attitude and takingcontrol leads to success—all things he learned from playing sports. Learn more about Jeff and the Sportof Selling at and if you missed listening to Jeff live on Renegade Radio, you can listen to the recorded show here!